Meeting Our FAN-atics - First Time RootsTech Vendor Perspective (Part 4)

Meeting Our Fans as RootsTech
My longtime fan, before FHF was a thing - Yvonne!!!

Hands down, the coolest part of Roots Tech was meeting our fans. Having a booth at the Expo Hall gave our fans the opportunity to know where to find us. Unfortunately, on occasion, I was off socializing with other vendors or influencers when a fan stopped by. It's difficult to wear the many hats requisite of a first timer at such a massive conference. I felt terrible about not being available, but thankfully the booth was always staffed with at least one Fanatic.

Many fans told us they watched all of our videos. Some said they just discovered us and have been binge watching (we have at least 140 right now, thank goodness the videos are 5-7 minutes long).

Several fans were glad we brought Caleb along and said he was adorable. DNA-focused viewers commented on how Andy makes DNA understandable (a la the Gordon Ramsey nickname mentioned earlier but with Captain America saying, "Language").

Jenna Mills & Devon Noel Lee at RootsTech
Jenna Mills, despite not recognizing her at first, I was SUPER excited to see my #genchat buddy.
RootsTech Giveaway Winner
Our Giveaway winner Deborah H tracked me down!!!! 

Our New Fan Kim who I tweeted with during her LONG, LONG wait in the Tuesday registration line.

Then there was me. Super excited as I recognized names on badges, even if I couldn't identify faces. I socialized with everyone about everything. Yep, I'm the Fanatic who responds on Facebook, Twitter, and the blog.

Lisa Lisson and Devon Noel Lee at RootsTech
Meet a fan and a guest contributor to our YouTube Channel, Lisa Lisson!!!

Beth Wyile and Devon Noel Lee at RootsTech
Ellen stopped by our booth and then took Andy's class and took pictures!!!

Susan and Devon Noel Lee at RootsTech
This is Susan. She's so sunny online and off. So fun to meet her in person!!!

As mentioned in the previous posts, Rootstech was a rollercoaster of emotions. Every time I became discouraged because of our miscalculations, another fan would stop by and lift my spirits. That's what is so AMAZING about the genealogy space. In the end, we want to connect and belong to one another and our ancestors. We give so much via our educational platforms. For as much as we share and serve, every supporter brightens our day, just be telling us thanks and keep at it.

At an especially low point, a family I came to our booth. The mother is a huge fan, and her husband and children have to hear us whether they like it or not.  She also provided some suggestions for future videos, and I'm eager to move her ideas to the top of the queue list.

Meeting YouTube Subscribers at RootsTech
The YouTube fan that makes her family listen to our videos. I don't know her name, but she brightened my day.

YouTube allows Andy, Caleb and I to enter your homes and lives via your computers, phones, and tablets. It's an honor to serve each of you and share the passion for genealogy and memory keeping.

My fan Tami also tries to promote us like crazy. And I want to promote her. Check out  business Conference Keeper for the latest events in your area. Then go over to JoyFlips for your digitization purposes. 

Meeting our fans at our booth was a definite advantage to having a booth at RootsTech. Inviting people who never knew our genealogy channel existed on YouTube although they were extremely familiar with the platform gave a return of opportunities that can be measured.

Actually, it could. Before RootsTech, we were on an upward trend to have 4,000 subscribers by mid-April. By mid-March, we passed that milestone, and we're on our way to 5,000 subscribers.

Thank you to everyone who supports our YouTube channel.

But don't forget, we also offer books, on-demand webinars, and eConferences!

If you know of a society that would like to partner with us to coordinate their eConference, help spread the word.

Marian Wood and Devon Noel Lee at RootsTech
Marian comments so often on this blog,
she makes each post worth writing!!!

Wondering how it all turned out? Stay tuned for Part 5. (Available April 1)


  1. Awesome to meet in person--you and your husband are the nicest folks! And so many of your fans are my #familyhistory blogging buddies too.

    1. Thanks Marian. It's always so fun to meet fans. And thanks for the book. It's on my "To Read Next" shelf.

  2. So - a month later and I'm finally catching up!! Such fun to meet you, Andy and Caleb! Fun to see the pics of Yvonne (who I met at Rootstech!) and Marian (my buddy from CT)!! Oh and of course the pic of you and ME!!!

    1. Meeting everyone is the HIGHLIGHT of any conference. So glad you know Yvonne and Marian. They're awesome sauce.


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